Eric Shalley

Avatar

Microsite Refresh

I recently launched a site refresh for an area hospital’s Heart Center. It is a hybrid microsite of sorts that brings together several new and innovative services all in one place. The refreshed site features new patient testimonials, a more streamlined layout, and a softer red color palette. My favorite part is that it is W3C compliant. A big thanks to our developer for taking the extra step to validate the site.

You can visit the site at heartattackcare.net

Typechart: A great web resource.

typechart

I have been using this fantastic resource for a few weeks now, and thought I would share it. The site allows you to browse different font styles and types and retrieve the CSS code to achieve the results for your web projects. It is so easy to use and has saved me quite a bit of time from the trial and error way I typically go about exploring web type.

Try Typechart out for yourself.

More viral and social experimenting

Peanut Butter never looked so good. Jelly’s not bad either. Fast, cheap and easy…AND green. Roll with Gus.

Our awesome creative team has launched yet another hilarious video. Once you go with jorts and golf shoes, you will never go back. Be warned, this song will play in your head for the rest of the day.

It’s nice that we are getting to experiment with some fun social/viral ideas. This wild idea was for a recent new business pitch.

Kittyattackblog.com brings General Grover’s battle against humanity to the Web.

For years, General Grover has worked alone to put humanity in its place—but now he’s seeking support from minions the world over at kittyattackblog.com—with hilarious results.

On his new site, this devious feline will blog about his exploits, illustrating battle plans and posting video footage of gut-splittingly funny kitty attacks. He’ll also seek suggestions from potential supporters of every species, and whenever possible, implement their ideas in future attacks.

We don’t dare call it the next LOL cats (although we won’t be surprised if you do), but kittyattackblog.com is so funny, it just might make you pee your litter box!

It’s all part of a social media experiment created by Finelight’s interactive department. The site as a whole is designed to generate leads for a health insurance broker, but the sales messages are just a small part of the multimedia hilarity happening at kittyattackblog.com.

Visit kittyattackblog.com today and watch as General Grover’s revolution takes on a life of its own!

New Site Launch: Insurance Store

I am pleased to unveil Phase 1 of the Insurance Store individual insurance site. It has been in development for several months and it feels good to get it up off the ground. I am looking forward to adding all of the great “extras” in the upcoming Phase 2.

Visit the Insurance Store site.

Survey for people who make websites 2008

I just found out about this fantastic survey from Kate. I just took it and I strongly encourage you to take it if you are at all involved in the creation of websites. It is provided by A List Apart and they compile all of the information and make it available to the public, which benefits us all. It only takes about 5 minutes to complete.

Take the survey here.

Continue